AI adoption

Returns on AI depend on the people who have to make it work.

The AI business case always assumes that the tools will be used as imagined. In reality, only a few people use AI as well as they and the technology allow. Most of the organisation is waiting, or is even reading AI as a threat to their jobs. That is the part that has mostly gone unaccounted for, yet it is where the return on the investment comes from.

A discarded robot leg, with a floor plan drifting across it

Abandoned robot leg, Sharjah, 2025. Photo by Jan Sedlacek.

The diagnosis

By the time an AI programme is visibly not delivering, it’s usually blamed on the technology or a vendor that allegedly oversold the potential. Sometimes that is right. More often, the tools do work, but many people don’t see how they personally benefit from using them.

Managers don’t know what they are permitted to approve, so they approve nothing and wait for a policy. Doing nothing is always the safer option in a large organisation. Meanwhile, the leadership team has agreed on an ambition but hasn’t defined in detail which decisions actually need to change, so for the organisation the status quo remains in place. People at working level see that the technology can do a lot. At the same time, they can also see that the business case implies fewer of them, and no one can honestly tell them that nobody will lose their job after the implementation. That is an accurate reading of the situation.

The only thing that can fix that situation is a clear vision of the future from the top, and leaders across the organisation who are clear about what needs to change to get there, and who remain open and honest. Those leaders often need support. Not with finding the use cases, every organisation has done that meanwhile, but with holding their ground. At the heart of it, AI is an exceptionally tough transformation, not a simple rollout of a technology. Seeing it that way leads to an entirely different piece of work from what the usual AI programmes suggest.

56%

of CEOs say AI has delivered no significant financial benefit to date. The investments have been made, but how work is done has not changed.

Where senior executives present a convincing vision, frontline leaders are 2.4 times more likely to be enthusiastic about AI. Where senior leaders have built trust, they are 2.8 times less likely to meet resistance to it.


PwC, 29th Global CEO Survey, January 2026. 4,454 CEOs in 95 countries. DDI, Global Leadership Forecast 2025. 10,796 leaders and 2,185 HR professionals in over 50 countries.

37%

of leaders attribute any EBIT impact at all in 2026 to their use of AI.

Among the organisations that are classified as high performers on AI, nearly three-quarters report fundamentally redesigning workflows because of their AI use. Among the rest, it is only roughly one in four. Those high performers are also twice as likely to say their senior leaders demonstrate commitment to AI initiatives.


McKinsey, The state of AI in 2026: On the road to ROI, August 2026. Online survey of 1,719 participants in 97 countries, fielded 4 May to 8 June 2026.

What we do

Start here

AI Adoption Diagnostic

We find out why your AI investment isn’t delivering what was promised and where in the organisation it is getting stuck.

We look past the leadership layer, because the answer is often at working level, and we say so when it is. You get a read-out you can act on, and a clear view of what is worth doing next.

Governance and Culture

We help you put in place the rules, structures, incentives and habits that enable people to actually use AI in their work.

Most organisations have an AI policy but very little behind it. People do not know what they are allowed to do, who decides, or what they will be rewarded for. We work on those parts.

Executive Coaching and Advisory on AI

One-to-one work with leaders who carry AI initiatives and have to deliver on them. Coaching or senior advisory, depending on what the situation needs.

Some leaders now have their names on the AI topics. They have become accountable for a result that usually depends on functions and factors they do not fully control, in a field where their expertise is still emerging, while expectations are sky-high.

AI Leadership Training Programmes

For the managers who have to make AI work in their teams.

Ultimately, adoption is achieved by the managers who have been given a use case with a tool and a target, but usually not much else. Often, those managers feel overwhelmed, or even conflicted, knowing that the technology puts some of their team’s jobs, or even their own, at risk. We design these programmes for that layer: what kind of leader to be in an age of AI, how to lead people who are quietly worried about their jobs, and how to keep the change in place once the first month’s enthusiasm has gone.

How we work on AI adoption

Each step with AI means that a few leaders are doing something they haven’t done before.

That is why we look at two things together: where the organisation actually stands with AI, and what the next steps ask of the people who have to make them. For the first we use our Corporate AI Journey & Maturity Framework, developed by Luminum Partner Alexander Mahr. For the second we look at the specific situation of the leaders who carry the change, and at what it means for them personally.

The Corporate AI Journey & Maturity Framework

Where your organisation stands, measured by what can be checked

The framework has two dimensions: four waves, the ways AI creates value, and five levels, how far an organisation has got in each. Between them lie seven moves, and each one is a leadership task. The three steps below build it up: first the waves, then the levels, then the moves.

1 · The waves

AI reaches an organisation in four waves, and they run in parallel

TIME →WAVE 1GenAI-supportedorganisationWAVE 1 · GenAI-supportedWAVE 2Enhanced processes,products & servicesWAVE 2 · Enhanced processesWAVE 3Product & serviceinnovationWAVE 3 · Product innovationWAVE 4Business modelinnovationWAVE 4 · Business model1234

WAVE 1 GenAI-supported organisation

General AI tools help people with their own work.

What you typically see

  • Copilot, Gemini or Claude rolled out
  • An AI policy and governance in place
  • A network of AI champions
  • Adoption tracked across the organisation

WAVE 2 Enhanced processes, products & services

AI changes how a core process works, not only how individuals work within it.

What you typically see

  • One function fully reshaped by AI
  • AI built into customer-facing workflows
  • Headcount redeployed rather than cut
  • Savings in the financial reporting

WAVE 3 Product & service innovation

You sell products or services that could not exist without AI.

What you typically see

  • New, AI-native revenue streams
  • Moves into adjacent markets
  • Proprietary data becomes a moat
  • Data network effects begin to emerge

WAVE 4 Business model innovation

AI changes how the firm earns money, not only what it sells.

What you typically see

  • The logic of value creation rebuilt
  • AI-native spin-offs, platforms or ecosystems
  • The organisation restructured around new value
  • The legacy model run for cash

2 · The levels

Every wave climbs the same five levels, and each one is harder to reach than the last

LEVEL 1LEVEL 2LEVEL 3LEVEL 4LEVEL 5ExplorationExperimentationOperational PocketFull ScaleCompetitive AdvantageSomeone with authority has commissioned the work. Nothing is running yet.Something runs with real users, against a measured baseline.One area works this way as standard, and the result is in a report someone is accountable for.The operating model has formally changed: roles, decision rights or structure are different on paper.Customers, competitors, pricing or the talent market show that you are ahead.
  • Level 5 Competitive Advantage. Customers, competitors, pricing or the talent market show that you are ahead.
  • Level 4 Full Scale. The operating model has formally changed: roles, decision rights or structure are different on paper.
  • Level 3 Operational Pocket. One area works this way as standard, and the result is in a report someone is accountable for.
  • Level 2 Experimentation. Something runs with real users, against a measured baseline.
  • Level 1 Exploration. Someone with authority has commissioned the work. Nothing is running yet.

A level is reached when it can be checked, not when it feels advanced. Most organisations stand at a different level in each wave, so the profile across all four says more than any single score.

3 · The moves

Adoption requires the leader, not a programme manager

Up a level within a wave · the same four in every wave

LEVEL 1LEVEL 2LEVEL 3LEVEL 4LEVEL 5Deciding to try1Changing how the work is done2Adopting what someone else built3Turning capability into choices4

From one wave to the next

WAVE 1WAVE 2WAVE 3WAVE 4567
  1. 5From personal help to redesigned work wave 1 → 2
  2. 6From saving to building wave 2 → 3
  3. 7Questioning how the firm earns wave 3 → 4

There are seven moves: four go up a level within a wave, and three go from one wave to the next. Each is done by a small number of leaders, and each move asks something of them that their role has not asked before. These moves stall in ways that can be recognised, and the patterns we look for have little to do with the technology.

Waves and levels: Corporate AI Journey & Maturity Framework by Alexander Mahr, drawing on published work by BCG, McKinsey, Bain, Deloitte, Roland Berger and Oliver Wyman. The moves, the leadership dimension: Alexander Mahr and Jan Sedlacek.

The full framework

Every level in every wave, with examples

What each of the twenty fields looks like in practice, the seven moves in detail, what each move asks of the leader carrying it, and the sources behind the framework.

Read the framework →
What we work on

We work on both the organisation and on the leaders, as both require distinctive perspectives and expertise.

Our short tests bring the dimensions together for your own organisation: where it stands in each wave, which move comes next, and what that move asks of the people who have to manage it.

Pillar I — The organisation

Where does it stand? What move comes next?

With a senior sponsor, we place the organisation in the framework and check each claimed level against the evidence. We then name the move the organisation’s own strategy needs next. After that we look at who carries that move, whether they have the time for it, and where it is getting stuck. That is the AI Adoption Diagnostic. Where the answer lies in rules, decision rights and incentives, it leads to Governance and Culture. Where it lies with a few senior people, it leads to advisory.

Where does your organisation stand?

Take our test

Pillar II — The leader

What is required of you as a leader?

A leader carrying one of these moves has to read the room they are working in and hold their footing in it, and these are one job rather than two. Reading the room means knowing:

  • what success will be judged on, and by whom;
  • whether the support above you will hold through a visible setback;
  • which peers gain or lose from the change;
  • what your team believes it means for their roles.

Holding your footing means:

  • using AI in your own work;
  • coming to terms with what the change does to the part of your work you are best known for;
  • having someone to think it through with, so you are not doing that alone.

This is where executive coaching and one-to-one advisory come in.

Where do you stand as a leader?

Take our test
Get in touch

Let’s talk about AI adoption in your organisation

LUMINUM Partners fully customises every mandate, because every organisation’s situation is different and every leader is at a different place in their journey.

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