Growing into a bigger role happens in a sequence of phases. They overlap, and how long each one lasts differs from leader to leader. Each phase asks something different of the leader, and therefore we work differently in each. We accompany a person from before the role formally begins to the point where the leader has successfully arrived in it.
Phase 0: Early Stage
Before the role formally begins, the leader sits in an anticipatory state: a mix of excitement about the mandate and quiet self-questioning about whether they’re really ready for it. They may ask themselves questions such as: “why me, why now”, or also to the contrary, be in a state of over-confidence, over-estimating their leadership capabilities at this point.
Coaching outcome: A structured mandate conversation with the sponsor present, preceded by a private purpose conversation with the leader.
- A private foundational conversation with the leader alone (why did you want this role, what strengths brought you here) prepares a solid grounding before challenges arise
- Three-way conversation with sponsor, leader, and coach to align on what success looks like at 90 days / 6 months / 1 year
- Surface unspoken expectations before day one
Phase 1: Foundation (1–2 months)
A leader’s thinking needs to be elevated from delivering operationally to enterprise-level strategic thinking: the leader shifts from doing a job they know to reading and shaping the organisation and people around them (e.g. sensing unspoken politics, learning what “good” means at this new altitude).
Coaching outcome: Stakeholder/ecosystem mapping exercise, paired with strengths-and-purpose coaching, so the leader isn’t only reading the room, they’re also understanding why they’re in it.
- Leader maps the ecosystem: who matters, what “success” means in this specific micro-culture, the unwritten rules of the new table
- Early-win candidates identified to build trust
- Coach watches for the earliest signs of a stakeholder relationship souring
Phase 2: Identity Shifts (2–3 months)
The old self doesn’t quite fit the new chair, yet: the leader experiences several identity and behavioural shifts (e.g. no longer being the doer but being responsible for others doing).
Coaching outcome: Naming the disorientation as part of the new ecosystem, and not personal failing; the leader practises small identity-stretch experiments and grows into new ways of thinking.
- Leader is pushed to act into the new role before feeling internally ready: the gap between title and self-experience is most acute here
- Imposter experience and isolation at the top
Phase 3: Momentum (2–5 months)
Under real pressure for the first time, the leader’s old behaviour patterns resurface: the identity shift from Phase 2 is tested against high-stakes situations (e.g. reverting to hands-on tactical work when overwhelmed, doubting whether the new way of leading actually holds).
Coaching outcome: Catch regression in real time and use it as live material in the safe environment of the coaching sessions, reducing the tendency to regress in real business situations.
- Regression under stress shows up most acutely here: under pressure, the leader defaults to the skills and behaviours that made them successful before
- Simultaneously, this is where a shaky stakeholder relationship from Phase 1 can become a full trust-erosion spiral if not caught
- Actively interrupt any forming relational problems with a specific stakeholder
Phase 4: Belonging (5–9 months)
Sustained psychological change, not a one-time event: the new way of leading becomes ordinary rather than effortful, and the isolation of the top slowly gives way to a felt sense of belonging.
Coaching outcome: Shift from active scaffolding to periodic reinforcement.
- New habits and identity hold under normal conditions, not only under crisis
- Setbacks are handled without full regression to old-role behaviour
- The isolation starts to ease: the leader has built real standing now
Phase 5: Close-out and Review
A settling into who the leader has become: pride and integration replace the acute uncertainty of earlier phases, alongside a natural sense of arrival. Active coaching support recedes.
The leader has finally completely arrived in their new role.
Coaching outcome: Reflect with the leader on who they’ve become, not (just) what they delivered. Potentially a closing three-way conversation with the sponsor.
- Sponsor-involved review: what changed, what’s next
- Confidentiality boundary maintained throughout